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Happily Ever Growth
WELCOME
0.1 - Start Here
0.2 - Support
0.3 - Accountability + Success
0.4 - Course Workbook
FOUNDATION
1.1 - Getting Started with Facebook Ads
1.2 - Setting Up Business Manager
1.3 - Connecting Facebook + Instagram (2:36)
1.4 - Structure of Facebook Ads
1.5 - Choosing the Right Objective
1.6 - Facebook Terms + Definitions
1.7 - GDPR + Privacy Policy
1.8 - Facebook Pixel - What + Why
1.9 - Facebook Pixel - How to Install (3:30)
1.10 - How to Check if Your Pixel is Working
FACTOR #1 - Target + Attract
2.1 - Intro to Targeting
2.2 - Defining Your Ideal Client/Audience
2.3 - PAS Model
2.4 - WWH Method (12:55)
2.5 - Audience Types
2.6 - Targeting in Facebook - Detailed Targeting (3:04)
2.7 - Targeting in Facebook - Narrowing Your Audience (3:28)
2.8 - Targeting in Facebook - Suggestions (2:30)
2.9 - Custom Audiences - What + Why
2.10 - Custom Audiences - How (9:31)
2.11 - How to Create Lookalike Audiences (3:43)
2.12 - Using Ad Library for Inspiration (6:26)
FACTOR #2 - Running a High-Converting Facebook Ad
3.1 - Intro to Lead Generation Campaigns
3.2 - How to Setup a Lead Generation Campaign (16:27)
3.3 - Testing Audiences, Ads, and Copy
3.4 - How to Get Your Leads from Facebook
3.5 - Analyzing + Optimizing: Metrics to Measure (7:26)
3.6 - Analyzing + Optimizing: How to Determine Winners (7:46)
3.7 - Analyzing + Optimizing: How to Customize Your Columns (1:54)
3.8 - FAQs
FACTOR #3 - Funnels that Book
4.1 - Why You Need a Funnel
4.2 - How to Workflow Out Your Processes (19:40)
4.3 - Workflow Template
4.4 - CRM - What + Why
4.5 - Honeybook Demo (10:02)
4.6 - Using Zapier for Automations (7:19)
4.7 - FAQs
SECRET SAUCE: Our #1 Audience-Building Strategy
Intro (1:22)
What is the Blog Post Strategy?
Blog Post Ideas to Get You Started
How to Write a Good Blog Post (that Converts)
Creating a Thank You Page with a Lead Pixel
Creating Your Blog Post Traffic Campaign (22:12)
Figuring Out the Right Budget
Testing Ad Images + Copy
How to Review + Analyze Your Traffic Campaign (4:45)
Creating Your New Custom Audience from Your Blog Post Traffic (2:14)
Creating Your Awesome Lookalike Audience (1:37)
BONUSES
Our Favorite Tools + Resources
How to Use Quizzes to Generate Leads on Your Website (11:36)
Swipe Copy Examples for Lead Gen
Discount Codes
2.2 - Defining Your Ideal Client/Audience
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