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Facebook Ad Basics
Intro
Welcome + Expectations
Support
Facebook Basics Training
Setting Up Business Manager
Facebook Terms + Definitions
Privacy Policy + GDPR
Connecting Insta + FB (2:36)
Structure of Facebook Ads
How to Choose the Right Objective
Facebook Pixel 101
Facebook Pixel - What + Why
Facebook Pixel - How to Create + Install (3:30)
How to Check if Your Facebook Pixel is Working
Using Your Pixel to Track Leads
Custom Audiences - What + Why
Custom Audiences: How (7:54)
Creating a Lookalike Audience (3:29)
Tips for Getting Started
Importance of Testing (9:25)
Campaign Budget Optimization (3:33)
Bonus Training
The New "Boosted Post" (7:53)
Favorite tools and resources
Toolkit for Wild Success
How to Choose the Right Objective
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